Think of this email as having your work bestie sharing what they found on social media, in their emails, what tool they used to make the job easier, and community besties that may be of value for their (your) network. Techie Bestie Activate. (*sips coffee*)
🤔 Why TikTok accidentally taught us a marketing lesson
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Want these to show up in your podcast app? You can subscribe to the private feed here. Aloha Bestie, I don’t even dance, but somehow I’ve become emotionally invested in whether a guy on TikTok learns how to Dougie. If you haven’t seen it yet, here’s the video everyone’s been talking about. It finally landed on my For You page, and now I’m fully cheering him on. What’s interesting isn’t the dance. It’s why so many of us care. So I started asking myself a few questions. Q: Why is this working so well? Because we’re watching something unfold in real time. Q: Is it because he’s amazing at it? Not really. It’s because he’s learning out loud. Q: What does this have to do with marketing or content? People don’t connect to polish. They connect to progress. That’s something we’ve been circling around in the last few emails. First, we cleaned up the foundation. Then we talked about planning from real life. Then we talked about reducing decision fatigue. This is what all of that looks like in action. You don’t need a perfectly packaged message to show up. You just need to let people see the process. That’s been very real for me lately too. Next week I’m heading to Tennessee for a writing workshop, and today my biz bestie and I spent the entire day fine-tuning our run of show and rebranding our podcast after 150 episodes. It’s a big shift, and we’re still in the middle of it. We are always looking for guest We’re not waiting until it’s flawless to talk about it. We’re letting it be seen while it’s taking shape. (psst...want to be a guest?) That’s the part people connect to. So here’s your one action this week: 👉 Share one thing you’re learning out loud. That could be a post, a story, a note, or just saying it out loud to yourself. And if you do share it publicly and want someone cheering you on, feel free to tag me. I’d love to support you there. Progress beats perfection every time. Selena 🌺 your techie bestie P.S. Hereʻs your bookshelf of my recent emails you may have missed.
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Selena Conmackie
Think of this email as having your work bestie sharing what they found on social media, in their emails, what tool they used to make the job easier, and community besties that may be of value for their (your) network. Techie Bestie Activate. (*sips coffee*)
Want these to show up in your podcast app? You can subscribe to the private feed here. Tap below to listen to todayʻs newletter. Kung Hei Fat Choi. 🧧 It’s Lunar New Year, and this year is the Year of the Fire Horse. I was reflecting on being a Wood Rabbit — steady, observant, thoughtful. The Fire Horse energy is different. It’s bold. It moves fast. It charges forward. Check out my Instagram Post. But here’s something I’ve been thinking about: Even fire needs structure to burn well. And that’s...
Want these to show up in your podcast app? You can subscribe to the private feed here. Aloha Bestie! Yesterday I had a session with a client that was supposed to be about mapping out her next steps. Instead, we spent most of the time untangling a tech issue that completely stopped her momentum. She had done everything “right.”Set up her tools.Followed the rules.Built a process where proposals go out and invoices get paid. Basketball Wives Kristen Scott GIF by VH1 And then one small tech...
Want these to show up in your podcast app? You can subscribe to the private feed here. Aloha Bestie, I’m heading out for a writing retreat this week, and before I go quiet for a few days, I wanted to check in with you. My biz bestie sent me this reel that said, being friends with an introvert is hard. Did they die. Are they recharging. Are they Batman now. And honestly. That part. Are you a... Extroverted and loving it Oh no, Introverted here..stop looking at me Somedays I feel like both I’m...