I'm speaking at the Pivot Summit Nov 3β5. Free to attend. π A note from Selena There's a pivotknocking. Aloha besties, You know that tug you've been feeling? The quiet "something needs to change" in the back of your brain: the business model, the offers, the way you spend your days? That's not a red flag.That's a pivot knocking. And here's what nobody tells you: you don't have to figure it out alone at 11 PM with 14 browser tabs open. I'm speaking at The Pivot Summit Nov 3β5 Β· Free Β· Online Β·...
about 5 hours agoΒ β’Β 1 min read
Aloha besties, Confession: I'm writing this from my actual real-life vacation. The one I'm not supposed to be thinking about work during. And yet β here I am, hitting send on purpose, because this is the whole point. So let's talk about why you'd even want this thing. π Because "I'll just figure it out" is not a plan. You've tried the out-of-office message. You still checked Slack from the pool. You've tried going full radio silence. You came home to 400 unread emails and a client who thought...
about 1 month agoΒ β’Β 1 min read
Aloha friend, So it's September, which means my feed is full of "my September challenge" posts, and something in me went β I want in, but not like that. Watch Here Here's the short version: I started building myself a 30-day list of things to fix before my birthday (the 24th, don't ask how old). Then I looked at the list and realized it was just a to-do list wearing a cute outfit. So I scrapped the "challenge" part and kept just one question, for the whole month: What would make this feel...
about 2 months agoΒ β’Β 1 min read
Aloha Bestie! Quick one today β three things, one email, and one of them expires at midnight. β° Allison Hardy's Birthday Bash Bundle closes today. If it's been sitting in a tab, today's the day to actually click it β once it's gone, it's gone. Grab my Not Just Social App for free in there only. π Grab the bundle before it's gone A framework for what your data's already telling you. A while back I built the Who β’ Where β’ Whatβ’ Google Analytics Framework β and I want to be upfront about what it...
about 2 months agoΒ β’Β 1 min read
Aloha Reader, Someone I've never met is throwing a birthday party, and somehow I still ended up with a goody bag β and so did you, if you want it. (Full disclosure: I've always loved celebrating people β it's something we made a point of raising our daughter with too, celebrating the small stuff, the wins, the things you worked for and finally finished. A birthday counts. Making it to another year is an achievement. My own birthday is coming up in September, so I'm already in party mode β and...
about 2 months agoΒ β’Β 1 min read
Aloha friend! πΊ I'm part of something free starting today β AI Exposed: The Claude Edition. Five days inside the real Claude workflows running creator businesses. Not AI theory β actual working systems, on actual screens. Reese Witherspoon Home GIF by NETFLIX My session, Finally. I'm Not Running My Business Alone., is pre-recorded and live in the Classroom today (Day 1) β so you can watch whenever it actually works for you. No calendar-clearing required. What I'm Showing You Inside I'm not...
2 months agoΒ β’Β 1 min read
Aloha friend! πΊ Real talk β one of the biggest things I hear from small business owners is "I don't know what to post." And I get it. Truly. But here's what I've learned after helping clients with their content: You don't have a content problem. You have a remix problem. That Instagram post you wrote last month? That email you sent in the spring? That story you told on a client call last week? That's content gold β sitting in your drafts, your camera roll, and your brain β waiting to be...
4 months agoΒ β’Β 2 min read
Hey Besties! Quick check-in before the Automated Sales Bundle closes tomorrow β because I don't want you to miss what's inside, and I especially don't want you to miss mine. The Funnel Flow Roadmapβ’ is the most practical thing I've built for founders who feel like something in their business isn't connecting β but can't quite put their finger on what. It's not a fix. It's a map. Four zones, honest questions, and one clear next step. Because you can't amplify a business you haven't mapped. And...
4 months agoΒ β’Β 1 min read
Hey [First Name], Here's the thing nobody says out loud in the online business space: Marketing amplifies. It doesn't rescue. If your funnel is unclear, your follow-up is manual, and your systems depend entirely on you being "on" β more marketing just produces more of the same result, faster. That's not a content problem. That's a clarity problem. Which is exactly why I contributed to the Automated Sales Bundle 5.0 β a free collection of 60+ resources organized by Allison Hardy, built...
4 months agoΒ β’Β 1 min read
