Think of this email as having your work bestie sharing what they found on social media, in their emails, what tool they used to make the job easier, and community besties that may be of value for their (your) network. Techie Bestie Activate. (*sips coffee*)
😑 It can be a sh*tshow out there sometimes
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Want these to show up in your podcast app? You can subscribe to the private feed here. Aloha Bestie! Yesterday I had a session with a client that was supposed to be about mapping out her next steps. Instead, we spent most of the time untangling a tech issue that completely stopped her momentum. She had done everything “right.” And then one small tech restriction — completely out of her control — paused the entire system. What hit me wasn’t just the technical problem. It was the frustration underneath it. Because when tech isn’t your strength, something breaking can feel like a personal failure — even when it’s not. Here’s the part that matters: We couldn’t move forward with strategy or roadmapping until the first step of her client process worked again. So instead of pushing ahead, we paused. We talked it through. We named the options. And we reminded her that a setback doesn’t erase everything she’s built. I see this a lot. People try to move forward — running ads, promoting offers, posting more — while something foundational is still unstable. That’s like inviting people over for dinner when the house is still mid-cleanup. The real work isn’t avoiding setbacks. Sometimes the most productive thing you can do is stop, stabilize the system, and then move forward. Since it’s Valentine week, I’ll mention this briefly for anyone who wants extra support right now: I’m part of the F*ck This Valentine’s bundle, which runs through February 21st. It’s a collection of tools designed to help you clean up your messaging, systems, and offers — without pressure or perfection. Totally optional, but it’s there if you want structure while you’re building clarity. If you like seeing how these lessons show up in real life, I shared a few reflections over on Instagram this week. It’s just where I think out loud visually. Clarity first. Marketing second. — Selena |
Selena Conmackie
Think of this email as having your work bestie sharing what they found on social media, in their emails, what tool they used to make the job easier, and community besties that may be of value for their (your) network. Techie Bestie Activate. (*sips coffee*)
Want these to show up in your podcast app? You can subscribe to the private feed here. Tap below to listen to todayʻs newletter. Kung Hei Fat Choi. 🧧 It’s Lunar New Year, and this year is the Year of the Fire Horse. I was reflecting on being a Wood Rabbit — steady, observant, thoughtful. The Fire Horse energy is different. It’s bold. It moves fast. It charges forward. Check out my Instagram Post. But here’s something I’ve been thinking about: Even fire needs structure to burn well. And that’s...
Want these to show up in your podcast app? You can subscribe to the private feed here. Aloha Bestie, I’m heading out for a writing retreat this week, and before I go quiet for a few days, I wanted to check in with you. My biz bestie sent me this reel that said, being friends with an introvert is hard. Did they die. Are they recharging. Are they Batman now. And honestly. That part. Are you a... Extroverted and loving it Oh no, Introverted here..stop looking at me Somedays I feel like both I’m...
Want these to show up in your podcast app? You can subscribe to the private feed here. Aloha Bestie, I don’t even dance, but somehow I’ve become emotionally invested in whether a guy on TikTok learns how to Dougie. If you haven’t seen it yet, here’s the video everyone’s been talking about. It finally landed on my For You page, and now I’m fully cheering him on. What’s interesting isn’t the dance. It’s why so many of us care. So I started asking myself a few questions. Q: Why is this working...