Itʻs Aloha Friday Reader!! 🌺

This week my husband traveled to surprise his mom for her birthday and she loved that her baby boy (all 44 years of him) was home. I mentioned in January that I want to be more intentional with what I do and little things like this are exactly what we are focusing on.

Also, this week on the 15{ish} MInute Coffee Chat we had on guest Naomi Greenstein of Glas Media and was asked the question on what character you would be from The Office.

Hit reply and do tell! I said as much as I love Michael below, I hope to never be the type of leader he was. 🤪 (Iʻm more a Jim or even Andy Bernard)

​Organic vs. Paid Social Media: Differences and Strategic Tips​

Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both.

Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays to know the pros and cons of each.

​32 Instagram Features Marketers Need To Know in 2024​

​Instagram features are constantly pushing boundaries, evolving, and changing before our very eyes.

This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but thanks to Instagram’s many native features, you can also:

Notion

Iʻm a HUGE proponent that business owners NEED a project management tool to help manage their tasks, have a central headquarters for client work information, and team orgnaization. There are many of them out there, but Iʻm gonna share about my current favorite Notion.

"As a first step, we are blending much of your workflow into an all-in-one workspace. Want a task list? A product roadmap? A design repository? They are now all in one place. You can even customize your own workspace from dozens of LEGO-style building blocks.Solve your problems your way, bounded only by your imagination."

​https://www.notion.so/​

Anna Larson is truly one of my besties and in this journey of entrepreneurship itʻs a relief to have someone who not only lives 5 minutes from me, is pretty much part of my family AND getting inspired by the projects we work together ON and are individually involved in.

She is a fantastic wordsmith, a phenomenal strategist, my cohost for our 15{ish} MInute Coffee Chat, and paving the way in the military spouse transition space, and Iʻm so proud of her!

If you arenʻt already following her...find some places below to do that.

If sheʻs reading this, I wrote this all myself....no chatgpt. 🤪

​

If you are a military spouse that will be transitioning out of the military soon due to your servicemembers retirement, go here to Annaʻs new website to grab resources. Follow Her

I love connecting on LinkedIn and sharing my bestieʻs LinkedIn Profiles Connect With Her

​

This week's question is

"What does it to drive traffic to your website and why is it important?"

Catch my latest video to learn more about that!

**please note that is a referral link but ONLY refer things I personally use or have used.

K, Byeeeeee!

Selena

P.S.- I canʻt believe it BUT we got our last episode of season 12 set for next week. Our guest Maria Kellis joined us from Thailand to share her take on Authentic Leadership.

Her episode will stream live here and be available on our podcast here.

​

​​​​​